HDTV in three-quarters of US households

Research from analysis firm Leichtman Research Group (LRG) has revealed found that 75 per cent of households in the US have at least one high definition television (HDTV) set – up from 23 per cent five years ago. Over the past five years, 52 per cent of US households adopted HDTV.

In addition, 51 per cent of HDTV households have more than one HDTV, compared to 22 per cent five years ago. Overall, about 38 per cent of all US households now have multiple HDTV sets – up from about 26 per cent of two years ago, and 5 per cent all households five years ago. About 59 per cent of TV sets in HD households are HDTVs.

These findings are based on a survey of 1,252 households throughout the United States, and are part of a new LRG study, HDTV and 3D TV X.
Other related findings in the report include:

•    84 per cent with annual household incomes over $50,000 have an HDTV – compared to 73 per cent with household incomes of $30,000-$50,000, and 56 per cent with household incomes under $30,000
•    Among those getting HD programming from a cable, satellite, or Telco TV provider, the perceived mean number of channels of HD programming is 77 – up from 63 two years ago, and 29 five years ago
•    About 6 per cent of all US households currently have an HDTV set that is 3D-capable – 41 per cent of this group do not watch any content in 3D
•    Overall, 47 per cent have seen a 3D TV, or have a 3D-capable TV – compared to 24 per cent two years ago
•    22 per cent of all households purchased a new TV set in the past 12 months. The mean reported purchase price was $680 – about 30 per cent less than five years ago
•    14 per cent of all households plan to purchase a new TV set in the next 12 months – compared to 19 per cent last year, and 17 per cent five years ago

“Over the past five years, HDTV has grown from one-quarter of all US households to three-quarters of all households, and many more households now have multiple HDTV sets,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Today, about 47 per cent of all TV sets in US households are HDTVs, compared to 11 per cent just five years ago,” he advised.

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