Axonista, a provider of social TV and second screen technology and Civolution, a provider of technology and solutions for identifying, managing and monetising content, have launched ShowPal, an app developed with TV3, Ireland’s largest commercial television broadcaster. The app provides TV3 viewers with a single route to second screen interactivity for a wide variety of TV3’s programmes.
Axonista collaborated with TV3 to develop ShowPal, Ireland’s first broadcaster branded TV viewing companion app. They called on Civolution’s Automatic Content Recognition (ACR) technology SyncNow in order to synchronise the app with TV3’s broadcast. To enhance the TV viewing experience, the app delivers a mix of content and social media interaction related to the channel’s programmes and allows viewers to interact with shows by taking part in quizzes, games, voting and polls.
Stephen Grant, TV3 Group Director of Online, and Head of ShowPal, said “As a broadcaster, TV3 recognises that second-screening is a mainstream activity and we sought to develop an app that would deliver relevant, engaging and entertaining content to the second screen synchronous with what is happening on the TV screen. Using Civolution’s Audio Watermarking technology enabled Axonista, our development partners in ShowPal, to power this element of the app. This has worked brilliantly to allow us deliver this additional content to the app synched perfectly to broadcast.”
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