Civolution, the provider of technology and solutions for identifying, managing and monetising content, has confirmed its integration by Tubetime, the entertainment technology company that brings TV viewers a fun, simple and rich viewing experience with an all-in-one television-companion app.
Civolution will provide Tubetime with access to its SyncNow real-time Ad Identification service, which will allow the Tubetime app to synchronise with on-air advertisements. Tubetime’s marketing partners will thereby be able to trigger, in real-time, targeted complementary advertising content across all iOS devices, Android to follow shortly, opening up new opportunities for brands, ad agencies and publishers to extend their on-air marketing messages throughout Canada.
“Incorporating our SyncNow solution into Tubetime’s all-in-one television companion app moves the industry one step closer to the fully connected, interactive living room of the future,” said Alex Terpstra, CEO, Civolution. Marc Belanger, CEO of Tubetime, said that in conjunction with its Connector hardware and fully featured software, SyncNow’s ad recognition and content triggering would allow its marketing partners to unlock the true power of digital in conjunction with the traditionally analogue television ad space.