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SVoD has become a core viewing component for many pay-TV non-subscribers, according to consumer research from Leichtman Research Group, which finds that 59 per cent of all US households have a SVoD service from Netflix, Amazon Prime, and/or Hulu – up from 47 per cent in 2014.
SVoD services are particularly popular among non-subscribers to a pay-TV service. Seventy per cent of all non-subscribers with a TV have an SVoD service (including 82 per cent with a broadband Internet service at home) – compared to 57 per cent of pay-TV subscribers.
These findings are based on a survey of 1,209 households nationwide and are part of a new LRG study, Emerging Video Services X, LRG’s tenth annual study on this topic.
Other related findings include:
“SVoD services are in the majority of US households, and along with video to non-TV devices, have become core components in allowing pay-TV non-subscribers to cobble together a variety of viewing options,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “On a daily basis, 49 per cent of all non-subscribers with a TV stream an SVoD service, compared to 19 per cent of pay-TV subscribers.”