The launch of the new branding follows UKTV’s successful original shows such as, John Bishop In Conversation With…, Dara O Briain’s Go 8 Bit and Dynamo: Magician Impossible. In 2016, it committed over £150 million to new programming which resulted in more Original shows across the network than ever before.
Designed by in-house agency, UKTV Creative, the branding visualises the multi-disciplined process that goes into producing TV shows and features a handcrafted logo drawn by award-winning hand lettering artist, Alison Carmichael.
Zoë Clapp, chief marketing and communications officer adds: “Branding our content in this way will make it clear that UKTV Originals are made exclusively for our network. The new branding and sonic will open and close every UKTV Original show, helping to develop our reputation as a commissioner of popular and award-winning original content. UKTV Creative have designed a beautiful identity with real personality that works perfectly for UKTV Original productions. It signifies an important next step for the business and highlights our support for British creativity and our passion for creating high quality, engaging shows for viewers. We’re all really looking forward to seeing the new UKTV Originals identity on-screen alongside brilliantly creative shows including, The Davina Hour, Taskmaster and Murder on the Blackpool Express.”