China: DHX, Tencent streaming deal

DHX Media, a global children’s content and brands company, has licensed more than 450 half-hours of children’s content to Tencent, a provider of internet value-added services, such as entertainment and social media, in China. In this multi-year deal, DHX Media’s new Teletubbies and Inspector Gadget series, as well as Twirlywoos, Super WHY!, Animal Mechanicals, and – on an exclusive basis – classic Strawberry Shortcake, are some of the popular titles that kids will be able to enjoy across mainland China on Tencent’s streaming platforms.

Josh Scherba, EVP Distribution and Content at DHX Media, said: “As we continue to build on the tremendous opportunity for children’s content and brands in China, leading streaming companies like Tencent are looking to DHX Media as a key supplier of quality shows that children love. We are thrilled to launch into this new relationship with Tencent, who have an incredibly robust and growing presence across the internet in China, making their highly popular streaming platforms perfect for delivering top DHX Media series like Teletubbies, Inspector Gadget, Strawberry Shortcake and others to millions of viewers.”

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