Comscore, Tru Optik add streaming behaviour segments
Comscore, a partner for planning, transacting, and evaluating media across platforms, and Tru Optik, the identity resolution specialist across streaming and connected media, have announced the launch of new advanced streaming behaviour segments. With the segments now available in Tru Optik’s Data Marketplace, brands and agencies can better utilise Comscore’s consumer streaming and connected TV viewing habits […]