Digital media research from Parks Associates finds 65 per cent of US broadband households engage in at least one second-second screen activity on at least a monthly basis. The research finds the most common activity is to search for information about the programme being watched. “Most consumers favour a passive second-screen experience that
Japan’s already mobile-centric consumers increasingly prefer mobile devices over other digital means to watch TV and subscription digital services. According to study by Nielsen NetRatings Japan, the country had 5.32 million smartphone viewers of VoD content in November 2015. This is in comparison to just 1.39 million Japanese viewers who watched such content via desktop […]
The latest figures released by Thinkbox – the marketing body for commercial TV in the UK – show that the average TV viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, 1 per cent less than in 2014 but 5 per cent more than in 2005. […]
FreeWheel has released its Q4 2015 Video Monetization Report that examines the state of the video market. The research highlighted some key findings from the quarter – and 2015 as a whole. For example, European broadcasters monetised the majority of their dynamically served content across long-form on-demand, now accounting for 88 per cent of total […]
Mobile ad spending in the UK continues to show strong growth and is expected to rise 35 per cent this year to £4.58 billion ($7 billion), accounting for 27 per cent of UK total media ad spend. That’s a higher figure than eMarketer forecast last year and marks the first time that that mobile has […]
AOL has released research exploring the growth and potential of video advertising in Southeast Asia. The study found three quarters of all buyers and sellers currently involved with video advertising increased their video budget in 2015. Respondents said they had shifted budgets from a variety of other channels to fund the increase, in particular television, […]
Live streaming and live-to-VoD solutions provider Simplestream is partnering with sports media rights specialist MP & Silva. The partnership will see Simplestream provide services and solutions that support MP & Silva’s Technology Services Ecosystem, enabling its sports federations, clubs and media clients to maximise audiences through multiscreen and OTT video services. Simplestream will support MP […]
The advent of On Demand, IPTV and OTT viewing trends has spurred the global TV industry into a new ‘golden age’, according to Eric Ellenbogen, the Co-Head of International TV & DreamWorks Classics, DreamWorks Animation. “Today’s TV programming features the biggest stars in the entertainment industry,” said Ellenbogen during a keynote speech at the CABSAT […]
The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, covering the fourth quarter of 2015 – shows that, despite the proliferation of connected devices, the vast majority of all video viewing in Australia takes place on in-home TV sets. Across all screens and all types of video content – broadcast and non-broadcast […]
The number of physical stores selling music, video and games has reached an all-time high of more than 14,800, according to latest figures published by the Entertainment Retailers Association (ERA) – the UK trade association representing the vast majority of retailers and digital services offering music, video and games – in the annual Entertainment Retailers […]