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Mobile ad-spend to overtake TV in 2016

March 10, 2016

Mobile ad spending in the UK continues to show strong growth and is expected to rise 35 per cent this year to £4.58 billion ($7 billion), accounting for 27 per cent of UK total media ad spend. That’s a higher figure than eMarketer forecast last year and marks the first time that that mobile has overtaken TV ad spending in the country.

eMarketer projects that TV spend will

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Categories: Advertising, Articles, Markets, Mobile, Research