Advanced Television

TV heads Internet viewing

December 11, 2007

A majority of US adult Internet users watch video online during a typical week, with TV programming ranking as the most popular content, according to a survey by Choicestream.

The survey found that 55 per cent of those surveyed watch online video each week, with 65 per cent of that group reporting that they regularly watch traditional TV programming. Overall, 39 per cent of 824 respondents said they watch TV on an alternate device, with the computer by far the most popular non-traditional method. 20 per cent of consumers said they would watch more online TV during the next six months, with 55 per cent of that group saying that would come at the expense of traditional TV viewing.

Online video viewing is higher among younger respondents, with 66 per cent of those between ages 18-24 saying they watch online video and about 70 per cent of respondents ages 18-34 saying they watch TV on the Web.

Among those who watch TV on their mobile phones, 47 per cent said they watch at least four hours per week. And 37 per cent of consumers who watch TV on digital-media players like iPods watch at least four hours.

User-generated content was a distant second to TV in terms of what respondents watch online, with fewer than 40 per cent saying that they regularly watch that type of material. Consumers ages 18-24 watch the most, with about 45 per cent responding that they regularly watch online user-generated content.

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