Consumer research from Leichtman Research Group (LRG) found that 27 per cent of TV households in the United States have at least one Digital Video DVR owners are very happy with the service â€“ 87 per cent would recommend their DVR service to a friend, and 81 per cent rate their DVR 8-10 on a 10 point scale (with 45 per cent rating the service as 10). Yet recorded viewing is not necessarily the priority in DVR households â€“ 68 per cent of DVR owners say that they usually watch recorded DVR programs when there is nothing on regularly scheduled TV that they want to watch.
These findings are based on a survey of 1,300 households throughout the US and are part of LRG's study, On-Demand TV 2008: A Nationwide Study on VOD and DVRs. This is LRG's seventh annual study on this topic.
LRG's research also found that:
– 35 per cent of DVR owners feel that they spend more time watching programmes recorded on their DVR than regularly scheduled programmes.
– 45 per cent of DVR owners record five or fewer programmes per week.
– 68 per cent of digital cable subscribers say that they have used Video-on-Demand â€“ with 85 per cent of this group having used VOD in the past month.
– 42 per cent of VOD users are more likely to keep digital cable because of on-Demand.