Advanced Television

Consumers will pay for over 250m TV apps by 2015

May 19, 2010

By 2015, 6 in 10 TVs shipped worldwide will have a network connection and 70 per cent of those units will ship with an embedded app platform and app store, according to a report from Gigaom Pro.

In all, some 3.7 million apps will be downloaded in 2010 and that number will grow to 965 million by 2015, according to GigaOM analyst Michael Wolf. Consumers will pay for one in four of the apps, including those that enable paid services such as Netflix Watch Instantly. The majority of the apps will be entertainment-related, including online video, gaming and communication apps.

Although 75 per cent of apps will be downloaded for free, the remainder will fetch about $1.9 billion by 2015, according to Wolf's analysis. That compares to just under $10 million in 2010.

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