Advanced Television

TV Everywhere demand up in Western Europe

July 12, 2011

Receiving live TV on a mobile phone, tablet, or computer is a popular feature throughout Western Europe, with 30 per cent of broadband households highly interested in these TV Everywhere services, according to Parks Associates’ recent consumer survey Connected Consumer in Europe.

The international research firm found UK broadband households the most interested in receiving live TV on an Internet-connected device, with 36 per cent highly positive on this feature. German broadband households showed the lowest interest, with only 24 per cent selecting multi-screen services as a top feature.

Among the Western European nations surveyed, household penetration of connected devices, including connected TVs, game consoles, and Blu-ray players, is 30-40 per cent. Game consoles are the most often connected to the Internet; however, Blu-ray players lead all other CE devices in Internet video viewing, with one-third of owners using these devices to watch online movies or TV shows.

“Multiscreen services are growing in popularity across Western Europe,” said Brett Sappington, Senior Analyst, Parks Associates. “As the number of connected devices in the home increases, consumers want more flexibility when viewing quality video content – movies and TV shows. Operators have noted these trends and are rolling out new multiscreen services to capitalise on their growing popularity.”

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