Advanced Television

Ooyala gets personal with content discovery

April 13, 2012

Online video specialist Ooyala has unveiled its new solution in content discovery designed to enables publishers to improve dramatically monetisation of multi-screen video. In pre-release with select customers, the technology is already driving a four-fold increase in consumer engagement, meaning longer viewing periods, more videos completed and increased revenue.

As the newest addition to its full suite of online video products and services, Ooyala’s content discovery technology uses proprietary algorithms, machine learning and collaborative filtering to deliver the most personalised content recommendations and dynamic programming guides across all screens. These advanced techniques leverage the data collected from nearly 200 million monthly viewers who watch Ooyala-powered video experiences across the web.

This global user base drives over two billion analytics events each day, providing detailed insights into viewer behaviour and video trends. Ooyala’s content discovery engine applies real-time analytics processing to this and dozens of other inputs to provide a continuous stream of content recommendations that are locally, personally and socially relevant. These recommendations are seamlessly integrated into the viewing experience, leading to increased revenue streams from advertising, video-on-demand or paywall transactions.

Ooyala’s vision is every screen personalised. Our new content discovery technology is a major milestone towards that goal. With automated content recommendations and personalised programming guides, we’re creating a much stronger connection between content providers and their audience,” said Bismarck Lepe, co-founder and president of products for Ooyala.

“Personalisation is the future, not just for online video but for the entire TV industry,” said Jay Fulcher, chief executive officer of Ooyala. “Consumers today expect a linear, TV-like experience, whether on their phone, tablet, connected TV or PC. With our global reach and five years of collecting and analysing big data for online video, we’re now giving publishers a decided advantage in delivering that experience in the most engaging and profitable way.”


Categories: Articles, Content, Middleware, Search/Recommendation