CBS to capture Super Bowl in 4K
January 30, 2013
By Chris Forrester
CBS Sport says it will use up to 70 cameras to capture this Sunday’s 47th Super Bowl game in New Orleans, and six of them will be native 4K high frame-rate For-A FT-One cameras. The units will be used to circle the ground and cover the action from every angle. Additional ‘beauty cams’ will include aerial sky-cam units and robotic cameras on the roof of the adjacent Hyatt Hotel.
CBS Sports expects more than 111 million viewers to be tuned into the mammoth broadcast and is charging up to $4 million for a 30-second spot for the battle between the San Francisco 49ers and Baltimore Ravens.
Companies are paying CBS an average of $3.75 million for each 30-second Super Bowl spots, an increase of 7.1 per cent from a year earlier and making the event the most expensive ad rate in US media, according to WPP Group’s Kantar Media, an industry researcher. Some paid more than $4 million, CBS president Les Moonves said in an interview. Last year’s event generated $262 million from 78 commercials, according to Kantor.