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20m active mobile gamers in UK

August 6, 2013

Angry-BirdsThere are now 20 million monthly active mobile gamers in the UK, and 6.2 million who play on their smartphones almost every day, according to a report from market research firm comScore.

The report suggests that mobile gaming is as popular as photo messaging, and only just behind weather, news and search (21 million) as well as social networking (22 million) as a mobile activity.

The report also suggests that mobile gaming isn’t necessarily “mobile” in terms of where it happens. 64 per cent of British mobile gamers play at home in their living rooms, 45 per cent in their bedrooms and 23 per cent in their bathroom and/or toilet. 33 per cent play while commuting, and 27 per cent play at work.

The growth in mobile gaming has been driven by the app stores of Apple and Google, and the popularity of freemium games such as The Simpsons: Tapped Out and Candy Crush.

Categories: Articles, Consumer Behaviour, Content, Games, Markets, Mobile, Portable Media, Research