Eurosport has recorded its best ever start to a Winter Universiade by tripling the audience reach for the opening six days (10-15 December) compared to the same period for the previous Winter Universiade in Erzurum in 2011.
Eurosport and Eurosport 2 have already attracted 13.9 million different European viewers during Trentino 2013 for 31 hours of broadcast versus 4 million viewers during Erzurum 2011 for 15 hours of broadcast.
This audience record continues the popularity of the FISU events on Eurosport after 27 million Europeans enjoyed the 12 days of competition of the 2013 Summer Universiade in Kazan, the largest ever TV audience to a Summer Universiade.
Arnaud Simon, the Eurosport Group’s TV Content Director for broadcast & programmes said: “The audience figures achieved by Eurosport and Eurosport 2 for the 2013 Summer and Winter Universiades confirm the success of the multi-sport live programming strategy on our channels. We give viewers live access to up to ten sports on all devices – TV, PC, tablet, mobile, connected TV – and significantly help the event to grow in awareness amongst sports fans.”
Fans can watch over 80 hours of live action from Trentino on Eurosport and Eurosport 2. Ice hockey is leading the coverage of a list of nine sports also featuring alpine skiing, biathlon, cross-country skiing and ski jumping.
The 26th Winter Universiade from Trentino is the second in a series of Summer and Winter Universiade events Eurosport will be broadcasting through a six-year agreement with FISU.
The Summer and Winter Universiades, held every two years, gather student athletes aged 17-28 and are second only to the Olympic Games in terms of number of participating athletes and countries represented and are a proven stepping stone for future stars who have gone on to perform at World Championship and Olympic level.