White-label video publishing company thePlatform has announced at NAB a new strategic relationship with Adobe to serve broadcasters, programmers, pay-TV operators, and other major media companies. Specifically, the two companies have integrated Adobe Primetime and thePlatform’s mpx video management system as part of an end-to-end IP-video solution that the companies will sell jointly to customers.
Adobe and thePlatform have a long history of working collaboratively to serve major media companies. Most recently, the companies worked together to support NBC Olympics’ online production of the 2014 Olympic Winter Games in Sochi. The new agreement codifies the complementary capabilities of both companies in order to address the highly dynamic and complex needs of TV programmers and operators.
“As a global pioneer in online video, Adobe continues to lead the industry with powerful innovations like Adobe Primetime,” said Ian Blaine, CEO of thePlatform. “Behind the scenes, our two companies are often at the table together for the biggest initiatives in online video. Today’s announcement strengthens that alignment. We expect great things from this deep product integration and joint-selling relationship.”
“thePlatform is recognised as a leading online video platform built for global broadcasting and distribution scale serving the TV industry today,” said Jeremy Helfand, vice president, Primetime at Adobe. “This new relationship plays to both of our strengths, and will benefit our collective customers. Adobe Primetime continues to gain rapid adoption from major programmers and pay-TV service providers.”
Each company is responsible for managing complementary capabilities within the joint solution. Specifically, thePlatform’s cloud-based mpx system enables clients to:
Adobe Primetime contributes the following elements of the joint solution:
Customers can manage the entire video workflow of the joint solution via mpx’s simple Web-based console. Both companies also provide industry leading, enterprise-grade level support and service level agreements (SLAs) for online video.