Advanced Television

UK sold £126m of on-demand ads in 2013

April 28, 2014

3cat-advertBroadcasters made £126 million (€148m) in 2013 from adverts placed in on-demand content in 2013. As Channel 4’s on demand service, 4OD, and the ITV Player gain viewers, spend in this area will be growing at more than 30 per cent a year by 2015, according to the Advertising Association and the World Advertising Research Centre.

Ad spend in the UK is predicted to

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Categories: Ads, Advertising, Articles, Markets, Mobile, OTT, OTT, Research, VOD