Videology – the video advertising platforms – has received Media Rating Council (MRC) accreditation for its measurement of viewable video impressions. MRC accreditation was based on an audit that assessed Videology’s compliance with MRC’s Minimum Standards for Media Rating Research, applicable IAB Measurement Guidelines, and the Viewable Impression Measurement Guidelines draft recently released by MRC. In addition to the newly accredited viewability metrics, MRC also granted continued accreditation to Videology for its measurement of digital video served impressions, as well as its counts of served display impressions.
“We congratulate Videology for meeting the rigorous requirements necessary to earn accreditation of its viewable video impression counting process,” stated George W. Ivie, Executive Director and CEO of the MRC. He added, “Buyers and sellers of online digital advertising who rely on Videology’s viewability measurements can now do so with the confidence that MRC accreditation provides.”