YuMe, a of digital video brand advertising solutions, has struck an exclusive partnership with TV manufacturer Vestel, and launched with a major branding campaign for O2. The campaign debuts YuMe Captivate, a new ad unit designed specifically for Connected TV.
In addition to premiering the YuMe Captivate ad unit on CTVs, O2 is also the first European brand to run on Vestel’s Smart TVs, due to an exclusive partnership between YuMe and Vestel. The agreement with Vestel, who designs the TV experience for brands such as Telefunken and Finlux (UK), enhances YuMe’s CTV video offering in Europe and complements their current partnerships with Samsung and Toshiba.
“Collaborating with YuMe assures premium advertisers that the most dynamic and relevant ads are brought to millions of users across Europe,” says Metin Salt, General Manager at Vestel. “Vestel’s penetration of Smart TVs and entrance into the mobile and tablet space will allow for much greater use of data between devices, making advertising more compelling to the user as it becomes more relevant and engaging.”
“The partnership with Vestel extends our global market leading CTV advertising offering, and adds European reach and scale across CTV devices,” says Owen Hanks, General Manager Europe, YuMe.“ The partnership gives brands such as O2, the opportunity to use the largest screen in the house and immerse their target audience with their digital brand experience.”