Study: Millennials driving change in TV and online video


Findings from digital content delivery specialist Limelight Networks demonstrate a clear shift in video consumption trends led by Millennials. Among the findings, the research reveals that, under the right circumstances, 90 per cent of consumers are open to “cutting the cord” and cancelling their cable and pay-TV subscriptions in favour of over-the-top (OTT) video services such as HBO Now and Hulu.

“Our findings show that

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