Advanced Television

A+E Networks, BrightLine interactive ads for OTT

June 9, 2015

BrightLine, the interactive advertising platform for connected TV (CTV), has announced a partnership with A+E Networks to bring dynamic interactive ads to A+E Networks’ OTT apps for A&E, Lifetime, and HISTORY.

A+E Networks has enabled BrightLine’s UXTV interactive video ad product suite to further enhance their OTT ad offering for marketers and keeps A+E Networks at the forefront of TV’s transformation. BrightLine’s OTT ads bring clickable video and deep brand experiences to A+E Networks’ ads featuring long-form content, interactivity, social connectivity, and dynamic offers.

With BrightLine, A+E Networks’ portfolio of premium brands now offer marketers a means of engaging viewers with 100 per cent viewable, unskippable, interactive and measurable ads. The combination yields the most advanced ad experience and capitalises on the rebirth of the television, with OTT viewing growing 380 per cent year-over-year (according to Freewheel data).

“Unilever brands are at the forefront of media innovation, and it’s important for us to connect with consumers on their terms,” said Gail Tifford, Senior Director Media and Engagement Strategy, Unilever North America. “The effort with A+E Networks and BrightLine leverages the combined power of video and engagement to provide consumers with a new and exciting way to interact with our Hellmann’s brand.”

Categories: Advertising, Articles