Advanced Television

Audience study: 10% generate 60% of video traffic

June 14, 2016

YuMe, the global audience technology company powered by data-driven insights and multi-screen expertise, and Verto Analytics, the audience measurement company, have released research quantifying a ‘day in the digital life’ journey of video consumers. The study showcases the breadth of touchpoints throughout the day as consumers engage with apps and video across computers, smartphones, tablets, connected TV, gaming consoles and other media streaming devices. Video

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Categories: Articles, Companion devices, Consumer Behaviour, Equipment, Games, Mobile, Portable Media, Research, STB