Advanced Television

Study: Connected TV use up 50%

November 22, 2016

connected-tvOTT viewing experience specialist Conviva and research consultancy nScreenMedia have revealed the findings of what they say is an industry-first research study analysing how viewers’ online streaming habits are impacted by devices, content type, location, and viewing quality.

The study – The Secret Life of Streamers: Devices, Content, Location, and Quality – is based on Conviva’s data

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Categories: Articles, Connected TV, Consumer Behaviour, Markets, OTT, Research