Aussie viewers love TV on their terms
April 3, 2017
Australians’ love affair with TV continues, streaming an unprecedented 1.2 billion minutes of catch-up and live streaming TV in the past month, according to the latest OzTAM VPM 28 Day Rolling Report.
In addition, 5.14 million Australians – the highest-ever number – are streaming Free Video on Demand (FVoD) content, eclipsing 3.53 million for Subscription Video on Demand (SVoD).
Strong content across tenplay, 9Now, PLUS7, ABC iview and SBS on Demand has driven the increase, particularly Seven Network’s My Kitchen Rules, Nine Network’s Married at First Sight, Network Ten’s Formula 1 Australian Grand Prix, SBS’s Vikings, and ABC iview’s Newton’s Law.
The results also reflect the success of free-to-air TV innovations such as the Freeview FV mobile app and FreeviewPlus, allowing Australians to watch catch-up TV anywhere, anytime.
Freeview CEO Elizabeth Ross said people are increasingly focused on convenience and flexibility and how they watch TV is no exception. “We’ve seen a big appetite for our streaming products that give viewers access to the best of TV, for free, on whatever device they choose. This time 10 years ago, Australian viewers only had access to five free-to-air channels, whereas today we have more than 25. TV is everywhere and any time, and with streaming services supplementing traditional TV viewing, it looks certain that we have entered a golden era of TV.”
“It’s great to see such significant growth in catch-up TV consumption, which by and large has been in addition to traditional TV consumption. Australians are still watching, on average, 2 hours and 39 minutes of broadcast television on their TV each day,” advised Ross.
Freeview is the free digital television service in Australia which delivers clever, easy-to-use digital products so Australians can watch their favourite TV programmes, anywhere, anytime.
Launched in November 2016, Freeview FV delivers live streaming from 20 free-to-air TV channels and catch-up content from all networks with just one click. FreeviewPlus is a hybrid TV service which gives Australians access to all available catch-up TV programmes in one place, on their TV.