Advanced Television

Research: Most Americans own a streaming-enabled TV

May 11, 2017

According to the findings of The Changing TV Experience: 2017, from The Interactive Advertising Bureau (IAB), most US adults (56 per cent) own a streaming-enabled TV, a 56 per cent rise from just two years ago, a fundamental shift in the way that Americans watch television.

Almost all Americans (92 per cent) own

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Categories: Advertising, Articles, Broadcast, Connected TV, Consumer Behaviour, Equipment, Markets, OTT, Research, Targetted