According to the findings of The Changing TV Experience: 2017, from The Interactive Advertising Bureau (IAB), most US adults (56 per cent) own a streaming-enabled TV, a 56 per cent rise from just two years ago, a fundamental shift in the way that Americans watch television.

Almost all Americans (92 per cent) own

Other posts by Colin Mann:

1. Analysis: SVoDs drive $220bn content spend
2. A TikToking clock heading towards regeneration – or not?
3. European pay-radio: Getting ready

Categories: Advertising, Articles, Broadcast, Connected TV, Consumer Behaviour, Equipment, Markets, OTT, Research, Targetted