Advanced Television

Americans “uncomfortable” with Smart TV data collection

June 13, 2017

A survey from Videa reveals that just 39 per cent of US consumers say they are somewhat, mostly, or completely comfortable with advertisers collecting Smart TV data, while 48 per cent were somewhat, mostly, or completely uncomfortable with this. People were

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Advertising, Articles, Connected TV, Consumer Behaviour, Research