eMarketer: “Broadcast TV targeting remains minimal”

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In recent years, TV networks have started to position ad inventory more like digital: highly targeted and performance accountable. But advanced targeting inventory likely “accounts for 3 per cent or less of all national TV ad volume, most of which is transacted on the basis of age/gender audience segments”, said Gerard Broussard, author of an eMarketer report on advanced TV targeting.

By media agency accounts, spending on

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