Integral Ad Science (IAS) has announced a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally available across Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID) inventory across desktop and mobile web.
“We are thrilled to partner with FreeWheel to grow our publisher digital video coverage,” said Nick Morley, EMEA MD, IAS. “Today more than ever, third-party verification is essential so all players across the industry can invest effectively and with confidence. IAS is committed to supporting the buy- and sell-side and advocating for higher media quality standards – our partnership with FreeWheel allows us to continue this initiative.”
The partnership allows publishers to communicate the quality of their inventory and build confidence with marketers that their video content will be placed in viewable, fraud-free environments. It also helps publishers to be transparent and provide their advertisers with a brand-safe experience.