Advanced Television

C4 channels rebrand

September 27, 2018

By Colin Mann

Following on the heels of a BBC Two rebrand better to differentiate the channel from digital service newcomers, fellow UK commercial public service broadcaster Channel 4 has unveiled a network rebrand including a refresh of its digital channels and a brand-spanking-new look for E4.

The network rebrand will unify the digital channel portfolio consisting of More4, Film4, 4Music, 4Seven and E4 whilst maintaining their strong individual brand personalities. In addition, the Channel 4 corporate logo will also evolve from the multi-coloured 3D design to the timeless 2D Lambie-Nairn design. The new logos will all incorporate the iconic 4 more prominently, emphasising they are all part of the Channel 4 family.

The new E4 logo, which was last refreshed in 2013, will keep its purple colour and will have eight new opticals to showcase the mischievous, rebellious personality of the popular youth-focused digital channel. There will also be 19 new on-air idents produced by a diverse mix of talented creatives from across the UK. The fun collection of unique films and animations each with its own quirky take on the new E4 logo, brings a fresh creative energy to the E4 viewer experience.

The work has been led by Channel 4’s in-house creative agency, 4Creative, in collaboration with selected creative partners, including ManvsMachine.

The new logos will be visible on-screen from September 27th 2018.

“Whether you’re tuning into The Big Bang Theory on E4 or watching the latest Film 4 feature at the cinema, we want to remind viewers that they are enjoying fantastic content from Channel 4’s portfolio,” explained Dan Brooke, Chief Marketing & Communications Officer at Channel 4. “The E4 rebrand also gives talented emerging filmmakers and animators from across the UK a platform to showcase their superb work.”

“Our channel brands have strong visual identities of their own, but now, with so many channels and so much noise, we need more than just the number 4 to unite our brand family,” added Alice Tonge, Head of 4Creative. “With E4, in a world where online is forever changing and innovating, we wanted to create a brand identity that feels less structured and predictable, so we have 19 different idents created by people all over the UK. The eclectic mix, which all reveal the new E4 logo in different ways, are a chance to not only showcase the new identity but to remind people why they are watching E4 by entertaining them.”

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