SVoD revenues across 138 countries will reach $35.04 billion (€40.1bn) in 2018, $10 billion more than the 2017 total and more than triple the 2015 total, according to the SVOD Databook report from analyst firm Digital TV Research.
“No surprises that the US is the top earning country,” commented Simon Murray, Principal Analyst at Digital TV Research. “However, its influence is diminishing as other countries start to catch up. The US contributed 56 per cent of the global revenues in 2015, but this proportion will fall to 48 per cent in 2018. Despite this, the US will add more than $10 billion in revenues over this period.”
Digital TV Research expects 474 million SVoD subscriptions globally by end-2018. This is up by 108 million from a year earlier and up by 304 million on the end-2015 total.
These figures are gross subscriptions. One household/subscriber can have more than one subscription.