Media Prima partners with Grabyo

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Media Prima, Malaysia’s largest integrated media group, has partnered with Grabyo to enhance its social video strategy and bolster its dominance in Malaysia’s digital content market.

Ranked as Malaysia’s number one choice for mobile content ahead of Google and Facebook, Media Prima delivers content across a variety of free-to-air TV and radio channels, print publications and digital content platforms nationwide. Grabyo’s cloud video platform will now enable Media Prima to expand and innovate its live and ‘real-time’ social video strategy around its popular TV channels TV3, 8TV, ntv7 and TV9.

Datuk Kamal bin Khalid, Group Managing Director, Media Prima Berhad commented: “Our focus at Media Prima has always been to serve our audiences with the content they want to see, on the platforms they choose. We have seen successful growth in mobile and digital media and it’s important as a Group that we continue to innovate in these areas. Grabyo provides the most powerful solution to enhance our workflows and this new partnership is part of a wider strategy to deliver quality content across digital and social media platforms to the right people at the right time.”

Elliot Renton, Senior Director & Head of APAC at Grabyo, added: “We are excited about this long-term partnership with Media Prima. As a group, they have embraced a robust digital transformation strategy with social media and mobile at the heart of future growth. The teams are doing fantastic work in both linear broadcast and digital media with a real focus on producing innovative content for audiences of all age groups. Grabyo is ideally positioned to help power this consumer-centric, content-focused approach to digital distribution and we look forward to seeing the results from this partnership.”


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