Research: Overwhelmed consumers crave return to simplicity
May 23, 2019
Findings from research and analysis firm Hub’s newest study, The Best Bundle, suggest that US consumers are becoming more and more overwhelmed by the proliferation of TV providers and content.
1) The average viewer now watches TV content from 4.5 different sources: including traditional pay TV, streaming subscriptions (Netflix, Hulu, Amazon, YouTube TV, HBO Now, etc.) and
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