Xandr, AT&T’s advanced advertising & analytics company, has announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying. Xandr Invest will evolve buying practices to drive better business results for advertisers, while reaching interested consumers however they view content.
“Due to the major investments we have recently committed to our buy-side platform, Xandr now supports buying in the ways that make sense for advertisers. Xandr Invest offers them the combination of our exclusive consumer insights and content, backed by incredibly powerful technology,” said Michael Rubenstein, President, AppNexus, a Xandr Company. “We’ve brought a platform to market that doesn’t just meet advertisers where they are now, but sets them up to capitalise on the future of advertising as digital and TV begin to converge.”