Consumer research from Leichtman Research Group (LRG) finds that 74 per cent of all US households have SVoD service from Netflix, Amazon Prime, and/or Hulu – up from 64 per cent in 2017, and 52 per cent in 2015.
Among those that have an SVoD service, 69 per cent have more than one of these services – up from 51 per cent in 2017, and 38 per cent in 2015. Overall, 51 per cent of US households now have more than one SVoD service, an increase from 33 per cent in 2017, and 20 per cent in 2015.
These findings are based on a survey of 1,116 households nationwide and are part of a new LRG study.
Other related findings include:
“Nearly three-quarters of all US households have at least one SVoD service, and one-third of all adults stream an SVoD service daily, including half of all ages 18-34,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “With over half of all households now getting multiple SVoD services, and new streaming services on the way, it is inevitable that the number of households having and using multiple services will continue to grow. However, with expanded options, consumers will increasingly decide which streaming services they pay for directly, and which they share with others.”