Research: 74% of US homes have Netflix, Amazon or Hulu

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Consumer research from Leichtman Research Group (LRG) finds that 74 per cent of all US households have SVoD service from Netflix, Amazon Prime, and/or Hulu – up from 64 per cent in 2017, and 52 per cent in 2015.

Among those that have an SVoD service, 69 per cent have more than one of these services – up from 51 per cent in 2017, and 38 per cent in 2015.  Overall, 51 per cent of US households now have more than one SVoD service, an increase from 33 per cent in 2017, and 20 per cent in 2015.

These findings are based on a survey of 1,116 households nationwide and are part of a new LRG study.

Other related findings include:

  • 64 per cent of all adults stream an SVoD service at least monthly, and 41 per cent stream more than one SVoD service at least monthly
  • 33 per cent of adults stream an SVoD service daily – compared to 29 per cent in 2017, and 16 per cent in 2015
  • 51 per cent of ages 18-34 stream an SVoD service daily – compared to 34 per cent of ages 35-54, and 15 per cent of ages 55+
  • 27 per cent with Netflix agree that their subscription is shared with others outside their household – compared to 19 per cent with Hulu, and 10 per cent with Amazon Prime
  • 51 per cent of adults watch video on non-TV devices (including mobile phones, home computers, tablets, and eReaders) daily – up from 43 per cent in 2017, and 31 per cent in 2014

“Nearly three-quarters of all US households have at least one SVoD service, and one-third of all adults stream an SVoD service daily, including half of all ages 18-34,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc.  “With over half of all households now getting multiple SVoD services, and new streaming services on the way, it is inevitable that the number of households having and using multiple services will continue to grow.  However, with expanded options, consumers will increasingly decide which streaming services they pay for directly, and which they share with others.”


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