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Research: US homes increasingly multiple SVoD subs

October 4, 2019

Research from analyst firm Parks Associates finds that the percentage of households with multiple OTT subscriptions has increased by 130 per cent since 2014. In 2019,  46 per cent of US broadband households subscribe to two or more OTT services. Parks’ study, Partnering, Aggregation, and Bundling in Video Services, reports that only 33 per cent subscribed to multiple services in early 2017 and 20 per cent in 2014.

“The number of OTT services available

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Pay TV, Premium, Research, VOD