Advanced Television

Research: Quality of UI more important than content recommendation

October 15, 2019

Research from Parks Associates finds 70 per cent of US broadband households with a major video service consider its user interface to be good, with 48 per cent rating it “very good,” and these scores impact their willingness to recommend the service to others. Analysis of

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Categories: Articles, Consumer Behaviour, Middleware, OTT, Premium, Research, VOD