Website trackers utilised by UK TV audience research body BARB have been updated with the latest Q4 2019 data.

The SVoD homes tracker shows that:

• The proportion of UK homes with a subscription to at least one of Netflix, Amazon Prime Video or NOW TV passed 50 per cent for the first time in Q4 2019, standing at 50.5 per cent.
• 27 million UK homes access at least one of these services, a quarter-on-quarter increase of almost 600,000 homes (4.4 per cent) since Q3 2019.
• Netflix remains the largest service with 12.35 million homes subscribed, a year-on-year growth of almost 20 per cent.
• Amazon Prime Video is the fastest growing service year-on-year, increasing by just over 35 per cent versus Q4 2018 to 7.14 million homes.
• NOW TV saw almost 8 per cent year-on-year growth, bringing it to 1.69 million UK homes in Q4 2019 (although it experienced an 8 per cent quarter-on-quarter drop from 1.84 million in Q3 2019).
• In Q4 2019, 6.03 million UK homes (21 per cent of homes) subscribed to two or more SVoD services, up 1.72 million year-on-year.

Other posts by Colin Mann:

1. Analysis: SVoDs drive $220bn content spend
2. A TikToking clock heading towards regeneration – or not?
3. European pay-radio: Getting ready

Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD