Vionlabs, a provider of AI powered content analysis, has announced that its Emotional Fingerprint API has been chosen by First Look Media to power content recommendations on its streaming service Topic. Through the insight provided by Vionlabs’ Emotional Fingerprint API, Topic will be able to understand why customers like certain programming so it can provide personalised viewing recommendations.
This will be Vionlabs’ first US customer since the company expanded into the region with the appointment of Kevin Odden as President of American Sales in October 2019.
“We are excited to be working with Vionlabs to integrate its groundbreaking technology into our streaming platform. This partnership provides Topic with a competitive advantage that is unique in the market. Access to the rich emotional data that Vionlabs’ solution provides means we can recommend programming to our audiences that we are confident they will love to watch,” said Ryan Chanatry, General Manager, Topic.
Adam Neuman, Senior Director for Research and Analytics at Topic, added: “This cutting-edge technology from Vionlabs will help inform the programming process as Topic continues to better serve its growing audience. Understanding our audience is key to the future success of Topic and Vionlabs helps in this critical task.”
Vionlabs’ Emotional Fingerprint API is a cloud-based solution which provides analysis and data by measuring thousands of factors throughout the duration of the video, including colours, pace, audio, object recognition and many more variables to produce an AI-derived fingerprint timeline, frame-by-frame, that represents the emotional structure of content that the industry needs to inform better decision making.
“We could not be more excited to announce our first US deployment so soon after our launch in the North American market. It’s testament to the fact that forward thinking media companies, like Topic, are embracing innovative technologies which help them better understand their content library and deliver hyper-personalised experiences to viewers,” said Marcus Bergström, CEO, Vionlabs.