NENT to restore Viaplay sports fee in July

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Nordic Entertainment Group (NENT Group), the Nordic region’s leading streaming company, will revert to the regular pricing for its Viaplay sports packages in Sweden, Denmark and Finland from July 1st as a number of major global sports events restart.

NENT Group temporarily reduced the prices of its Viaplay sports packages in March following the postponement of sports events due to the worldwide spread of the coronavirus.

From July 1st, Viaplay’s sports packages will return to their previous monthly prices of SEK 399 in Sweden, DKK 309 in Denmark and €29.99 in Finland. The monthly prices of Viaplay’s Total packages, which include series, films and sports, will also return to their previous levels of SEK 449 in Sweden, DKK 339 in Denmark and €34.99 in Finland.

Viaplay’s Total package in Norway will return to its regular price point at a later date. NENT Group launched a Viaplay Total package in Iceland on May 15th and the price of this offering remains unchanged at ISK 1,599 per month.

Many of the major sports events or competitions to which NENT Group holds the rights have recently restarted or have announced their intention to do so. The Premier League will provisionally return on June 17th, while the Danish Superliga, Danish 1. Division and Germany’s Frauen-Bundesliga have restarted in recent days. NASCAR began again on May 17th, Germany’s Bundesliga on May 16th and UFC on May 10th. IndyCar motorsport will resume on June 6th and PGA European Tour golf will tee off again in July, when Formula 1 is also expected to restart.

Anders Jensen, NENT Group President and CEO: “Just like sports fans everywhere, we are delighted to see live sports returning to the screen, and we expect even more to follow in the coming weeks. The situation in recent months has been unprecedented, and our fast and proactive move in March to lower our sports prices was the right thing to do for customers. We were the first to do this and most others have followed suit. It has been fantastic to see how much our sports subscribers have enjoyed the full range of originals, films, series, documentaries and kids’ content on Viaplay. Fans can now look forward to watching even more live Premier League, Superliga and Bundesliga games, and much more, at the discounted price during June before we return to our normal pricing in July.”


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