DoubleVerify, a software platform for digital media measurement, data and analytics, has launched a new transparency and reporting solution for Connected TV (CTV) inventory. The solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices.
“DV’s mission is to give advertisers clarity and confidence in their digital investment, regardless of platform, channel or format,” said Matt McLaughlin, COO of DoubleVerify. “With our new solution, CTV advertisers can get consistent evaluation standards, making it easier to track campaign quality and performance.”
“Advertisers demand clarity into where their ads are running – across any media environment,” added Joe Barone, Managing Partner Brand Safety Americas for GroupM. “We applaud the IAB’s initiative in issuing guidelines to standardise CTV app ID naming conventions, and support DV in its efforts to accelerate buyer transparency, while supply-side adoption of these conventions continues to grow.”