Advanced Television

Wurl viewing up 80%

July 30, 2020

Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV) in the US, has announced that its key growth metrics – including hours of viewing and ad impressions delivered – accelerated their meteoric rise in the second quarter of 2020, solidifying a record-breaking first half of the year.

“We continue to see outstanding CTV growth on the Wurl Network,” Wurl CEO Sean Doherty said. “Our network is now self-multiplying through the positive feedback loop we’ve been building toward – more content attracts more viewers and advertisers which attracts more content.”

Wurl’s recent results set several records, highlighting continued upward momentum across the Wurl Network:
– Hours of Viewing (HOV): Hours of viewing (HOV) hit daily record highs each month during the second quarter and achieved nearly 80 per cent growth across the first half of the year compared to the same period in 2019.
– Ad impressions via the Wurl Network increased by 33 per cent from Q1 2020 to Q2 2020 and grew more than 300 per cent compared to the first half of 2019. – Surpassing 400 channels early in the quarter, the number of channels on the Wurl Network grew 24 per cent in Q2 2020.

“Records were set for both daily hours of viewing and ad impressions many times throughout the second quarter, only to be broken again as we continued to add video content and ad inventory across a growing number of streaming services,” Doherty said.

“As the Wurl Network continues to grow by all measures – attracting major studios and the biggest ad-supported streaming TV services – our unique ability to not only monetise but also ‘uplift’ monetisation across over 130 million connected TVs has solidified our standing as the leading CTV network of networks,” Doherty concluded.

Categories: Articles, Connected TV, OTT