Virgin Media has has announced a new broadband service targeted specifically at customers facing financial difficulty and uncertainty in these challenging times.
The broadband-only plan, called ‘Virgin Media Essential Broadband’, will be available to those receiving Universal Credit and will come with a speed of 15 Mbps and a fixed price of £15 per month, with no fixed-term contract length and no price changes while benefit payments are being received. The service will launch in the autumn.
Available initially for existing Virgin Media customers, they will be able to take the new service by simply filling out an online form and providing proof of their Universal Credit status.
The introduction of this new product is the latest initiative from Virgin Media following previous proactive steps designed to help and support vulnerable customers.
Jeff Dodds, Chief Operating Officer at Virgin Media, said: “We know that these are tough times and that there are many people finding it more difficult to make ends meet and facing financial uncertainty. At the same time, the role of broadband in helping people to stay connected has never been clearer. Whether it’s keeping in touch with friends and family, finding advice and support or searching for jobs and working remotely – broadband underpins it all. With this all in mind, we wanted to make sure that those customers receiving benefit payments were able to access reliable, hassle-free connectivity with enough speed to carry out essential online activities. Building on the industry-leading initiatives we’ve already launched for vulnerable customers, we’ll continue to work tirelessly to keep the country connected and support our customers in whatever way we can.”
Matt Warman, Minister for Digital Infrastructure, added: “Having affordable access to the internet can improve people’s quality of life, connecting them with friends and family and giving them a tool to build a brighter future. That is why the government brokered major deals with broadband companies to support those struggling to pay bills right now. I want to see continued efforts to protect consumers beyond the pandemic and welcome Virgin Media offering a permanent package giving vulnerable and low-income families the flexibility to continue to benefit from reliable connectivity.”