Verizon Media partners NFL to innovate fan experience
September 11, 2020
As the latest NFL season kicks off, Verizon Media has announced the launch of two new features, Watch Together and Sports PlayA, for fans watching games through the Yahoo Sports app.
The new Watch Together is a co-viewing experience designed to innovate live events by providing fans the ability to co-watch, interact and immerse themselves in entertainment events ranging from sports to music. Leveraging Verizon Media’s technology, Watch Together creates a personalised fan community of friends and family. The NFL is the first launch partner for Watch Together. This co-watching experience will be available on the Yahoo Sports app.
At this unprecedented time in sports, Watch Together for NFL Live on Yahoo Sports will give fans the ability to invite up to three family and friends to watch live local and primetime NFL games on their phones through a synchronised livestream, creating an interactive, virtual experience that lets viewers feel like they are watching the game together.
“Watch Together is a result of Verizon Media and NFL’s innovative spirit to deliver next-gen experiences that create connection and community,” said Guru Gowrappan, CEO, Verizon Media. “Leveraging Verizon Media’s ecosystem, technology and streaming capabilities, we have the unique ability to create powerful and immersive entertainment experiences of the future like no other.”
Meanwhile, Sports PlayAR will provide fans with the ability to see graphical replays of key plays across all games in near real-time by layering the NFL’s Next Gen Stats proprietary tracking data on-screen with enhanced games stats for players who are part of the play.