Vevo, the music video platform and NetRange, a global provider of turnkey Smart TV and OTT ecosystems, haveannounced a collaboration to widen access to Vevo’s music video service to Smart TVs in nearly a dozen countries powered by the NetRange Smart TV App Store.
Rob Christensen, VP Advanced Television, Vevo, commented: “We’re delighted to announce our partnership with NetRange and bring our catalogue of music videos to millions more television screens through their impressive networks. We are seeing very strong growth across our CTV partnerships, giving us the opportunity to make our content available to music fans across the world.”
NetRange will join a portfolio of existing Vevo partners, including; YouTube, Amazon Fire TV, Amazon Echo, Roku, PlutoTV, Apple TV, Virgin Media, Sky, Vewd, Xumo, Samsung TV Plus and more.
“Music through the TV is enjoying an accelerating second wave of popularity driven by apps on connected Smart TVs,” added Tim Schröeder, CEO, NetRange. “Specialist music channels drove the first wave, with the broadcaster setting the agenda and the playlist. The second wave is driven by the consumer, who is now firmly in control thanks to the power of the app. By enabling Vevo to distribute content to the NetRange Smart TV App Store, we are expanding the number of consumers that can enjoy Vevo’s awesome catalogue of over 450,000 music videos.”