Advanced Television

Vevo

Canada: Vevo partners with TELUS

TELUS has announced a partnership with Vevo to become its direct ad sales representative, enabling Vevo to bring its music video content and enhanced advertising opportunities to the Canadian market. Leveraging TELUS’ reach, this collaboration enables Vevo to offer advertisers a vast library of premium music video content on major Connected TV (CTV) platforms and […]

February 28, 2024

Vevo partners with PubMatic

PubMatic, the independent technology company delivering a digital advertising supply chain, has announced a partnership with Vevo, the music video network. The collaboration aims to fuel an accelerated phase of programmatic CTV growth for Vevo. Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering with PubMatic […]

February 21, 2024

Vevo launches channels on Sling Freestream

Vevo, the music video network, has launched six free linear-programmed channels on Sling Freestream, the FAST service on Sling TV in the US. Vevo channels on Sling Freestream include: Vevo Pop, Vevo Country, Vevo 70s, Vevo 80s, Vevo Latino and Vevo Features. “Vevo continues to grow its FAST network, and this partnership with Sling Freestream […]

February 6, 2024

Data: Anyone But You surges Bedingfield views on Vevo

Following the cinema release of the film Anyone But You, starring Sydney Sweeney and Glen Powell, Natasha Bedingfield’s Unwritten track has charted for the first time in 19 years at Number 18. Global music video network, Vevo, has revealed a huge surge of 256 per cent in the daily views of the music video for […]

January 31, 2024

Vevo appoints US Media as LatAm ad sales partner

US Media, a specialist in media solutions in Latin America, and Vevo, the music video network, have announced an advertising sales partnership. Under this agreement, US Media will be the Latin American sales representative for Vevo’s ad inventory in Mexico, Brazil, Argentina, Colombia, Chile and Peru. US Media will also sell on behalf of Vevo […]

January 22, 2024

Data: Saltburn tracks see Vevo uplift

Following the debut of the Saltburn movie on Prime Video, the music video to Sophie Ellis-Bextor’s Murder on the Dancefloor (featured in the movie’s final scene) saw a 541 per cent surge in views in the UK, global music video network Vevo has reported. This equates to nearly 6.5x its average daily views. This spike […]

January 5, 2024

Taylor Swift most watched artist of 2023 on Vevo

Vevo, the music video network, has released its top charts of the year, rounding up the music videos and artists that saw the highest viewership on Vevo in 2023. “Vevo’s annual rankings show us the power and reach of visual storytelling for artists, as well as which music videos resonated with audiences the most this […]

December 12, 2023

Vevo reveals events that boosted music video views in 2023

Vevo, the music video network, has released its roundup of the top pop culture moments that drove music video viewership in 2023. “Vevo is at the centre of major pop culture moments, from what’s going viral on social media to awards shows on TV. Additionally, our vast global distribution means we are everywhere and audiences […]

November 30, 2023

Vevo partners with Publica

Publica, a Connected TV (CTV) ad server owned by Integral Ad Science (IAS), has announced a partnership with music video network Vevo. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience, and maximise CTV advertising revenue via the introduction of a programmatic unified auction […]

November 15, 2023

Study: Ads prosper being adjacent to premium content

Vevo, the music video network, and UK broadcaster Channel 4, have released the findings of a joint study, Retaining Trust and Quality in a Sea of Content.  The survey of 1,000 British consumers (ages 16-40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed within […]

September 28, 2023