Demirören Media, Europe’s 4th biggest media business, has choosen Admongrel for Addressable TV Analytics Services.
Demirören Media chose Admongrel as a partner to deliver Analytics services in the connected TV market for all of its channels managed and delivered from Turkey. The Turkish market currently has in excess of 2.5 million connected homes and, with a population of more than 80 million, is one of the biggest TV markets in Europe.
Admongrel’s Analytics and Insights service will be developed to gain more detailed understanding of Demirören Media’s audience in real time, enabling Demirören Media to react quickly and make appropriate changes to programming to best serve its customers. The unique insights the service brings will provide actionable data to enhance scheduling decisions.
Admongrel services are integrated to Demirören’s premium channels: KanalD, EuroD, CNN Turk and Teve 2.
Demirören’s Chief Digital Officer, Görkem Gürel said – “The service has already had an impact on the business workflows. The real time nature and accuracy of the information means that Demirören Media can make decisions much faster and with greater confidence.”
Atila Madakbaş, Founding partner of Admongrel: “We are honoured to be working with the Demirören Media team and driving innovation in the Addressable TV sector”.
Admongrel is a Connected TV company based in London and an R&D group in Istanbul, it currently delivers innovative services into over 60 TV channels.