beIN Sports XTRA joins Canela.TV
June 29, 2021
beIN Sports XTRA and beIN Sports XTRA en Español are now available on Canela.TV.
This latest launch brings a library of live sports to Canela.TV, the free streaming services for US Hispanics. beIN Sports’ two free, ad-supported channels join the growing list of channels on Canela.TV, with the app now reaching over 4 million unique users across most devices and app stores. The English-language and Spanish-language networks offer live sports, news, analysis, and highlights that aims to bring viewers closer to the game.
“With this launch, beIN Sports continues to work towards our goal of super-serving our dedicated fans across the country by providing live world-class sports programming in front the paywall,” said Antonio Briceño, Managing Director of beIN Sports North America. “Bringing XTRA and XTRA en Español to Canela.TV is an excellent opportunity to speak directly to our US Hispanic community, a cornerstone of our fanbase.”
“We are thrilled to offer high quality programming from beIN Sports, a welcomed addition to our library of diverse and culturally relevant content for US Hispanics,” said Isabel Rafferty, CEO and Founder of Canela Media. “We are confident beIN Sports is a vital partner in offering live coverage and original productions that both entertain and resonate deeply with the heritage, passions and needs of our growing Latino audience.”