NINETNINE, a provider of content distribution services to cable and OTT platforms, is launching ten linear North African channels in the US on Dish Network’s OTT service, Sling TV.
This is NINETNINE’s first step into the US content distribution market. The channels, which will be available free to households across the US as part of an AVoD business model, include Nessma TV, Samira TV, Lina TV, 2M Monde, Al Aoula, and many others.
NINETNINE has worked with the programmers to acquire the rights for all the live TV content and to then aggregate and distribute it to Sling TV. Samir Zehani and Adel Hamla, Co-Founders, NINETNINE explained:“It’s our philosophy to provide households in diasporas in Europe and now in the US with the highest quality content. We know exactly what North Africans living abroad want to watch. We’ve already generated pay-TV revenues for some of these TV channels in France via our leading pay-TV service ‘Le Bouquet Maghreb’. The focus now is conquering new territories. Sling TV was absolutely the best fit for our requirements and we are excited for the launch.”
Tarak Ben Ammar, International Film Producer and investor in Nessma TV, added: “Our partnership with NINETNINE has been paramount in our international expansion. Their expertise in taking our content to new audiences is valuable and now we are glad to explore the opportunities of AVoD with one of the best platforms in the US. We are proud and excited to start Nessma’s live feed on Sling TV’’
Liz Riemersma, VP International, Sling TV, said: “Our mission at DISH and Sling International is to connect our customers to the content they love from home. We cater to different communities by providing a range of services – including AVoD – so that our customers have choices that suit their individual viewing habits.”